Subscribe to the Blog
Many celebrities have made a habit of appearing bra-less at public events, but that hasn't seemed to hurt sales of bridal underwear. Ironically, there is a boom in celebrity collections and more gorgeous choices than ever, often at reasonable prices. Sales have been boosted by mostly younger women, who consider it trendy to buy a new piece of lingerie for occasions like a party or trip.
Basic black and white continue to be the most popular colors, but fashion TV series and superstar advertising campaigns have been turning underwear into more of a high end fashion statement then ever before. The trend of underwear-as-outerwear was pioneered by Jean Paul Gaultier and Dolce & Gabbana in the 1980s, but more recently it has been championed by stars like Rihanna and Lady Gaga.